Sony Mobile U.S migrates to Silicon Valley; cuts jobs, replaced CEO

Sony Mobile U.S division has just relocated their smartphone unit from Atlanta to the San Francisco Bay-Area, Silicon Valley, one of the most densed industrial area in world, where includes from startups to Huge companies. During the migration, Sony has laid off unspecified number of employees and job opportunities. Also they quietly replaced the current CEO Ravi Nookala with the previous head of Mobile development section, Kunihiko Shiomi.

Currently, the Sony U.S Mobile division is facing the crisis with the carriers, that the previous flagship devices Z5 and Z5 Compact were not taken by any of the major U.S Carriers. But Sony has been started selling both devices as unlocked via eBay and BestBuy.

From the words from official statements by Sony, about the new replacements of positions and jobs,

The former U.S. head, Ravi Nookola, has returned to Canada and is now CEO of Burnaby, B.C.-based Glentel, which runs a range of wireless service businesses. Nookola worked at Sony Canada before being named to run U.S. operations in January 2013.

Eventually, the Sony has became the successful brand name for premium smartphones in Europe and Asia, they could not survive the American smartphone market competition. This is because of the denial of US  carriers against Sony Mobile Corporation and the slowness of launching their flagship devices in U.S. According to the Technology Analysts, if this state continues for several months, Sony’s future in united States would become more pathetic and the Japanese electronic legend would have to withdraw themselves from U.S smartphone market soon.


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