How website speed can improve overall conversions?

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Speeding up the website is a really important thing to do as if the page loading time gets one second delayed, page views get reduced, the customer satisfaction reduces and there is loss in conversions, it can help you to make sales and can even help you to engage visitors. It keeps the profits of the bottom line pretty high. 

The optimization of website speed influences conversions: Conversions get affected to a great extent because of slow speed as many people quit the page of it takes some seconds more. One can even lose half of the visitors this way. The slow load can even deter the other visitors and some of them does not even return to that site which has such a poor performance. Quick page loading is a lot more advantageous compared to that of poor site experiences. Customer satisfaction can even be decreased by one-second delay.

If the site speed is increased, the performance is also improved. If the site speed is increased, revenue and conversions will also increase. This way the incremental value also increases. Certain substantial and costly decrease in revenue also takes place. Most of the users won’t be willing to wait that one extra second to load the things for your website. 

Visibility is influenced by website speed: These days the search results are based on the mobile versions with the many desktop searches. Even today it continues to grow. The search results should actually cater to mobile users and should definitely function well. The desktop experience should always be taken into consideration as user experience is an essential factor. Even you provide poor mobile experience, you can still rank yourself on the first page. Even the ranks are based on the experience. The rankings and visibility should also be maintained. Whether you are browsing any screen size or browser it should have a good user experience. 

Find out why it is slow: If you already know that your load time is slow, it’s better but if you do not know you should do a site speed test. Some of the basic causes for that are the image size, a number of redirects and server load time. The page speed should definitely improve and it should even improve the website performance too. This should be the main aim for it. 

Good pace load time: A goal should always be set as to what should be the acceptable page speed. Although the best speed is that of three seconds, there are only a few sites which are actually close to it. The mobile ad landing pages spread up to a huge level which shows that usually, the visual content might be that of seven seconds to get loaded. The average should at least come closer to that even if it is three seconds to be precise. The sites should be made up to the par so that it comes to the par of Google. It helps to set the measure of your performance. 

How to speed up: To improve the user experience, you should minimize the HTTP requests, should combine and minify files. You can use asynchronous loading for the javascript files as well as for the CSS files. It is always better to defer the JavaScript loading, to reduce the time of the first byte, to reduce the time of the server response, to select the right hosting option that will be precise for your needs. It will help to run a compression audit and also enables the compression and browser caching. It reduces the size of the images and helps to use CDN and external hosting platforms. 

If you are interested in learning more digital marketing strategies, visit Traffic Radius. We are one of the leading digital marketing experts in Australia.

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